Stop Building Your Website

Build Your Web Presence

May 17, 2017 | 12 p.m. - 1:00 p.m.

Berry Riddell LLC |6750 E. Camelback Rd. Suite #100 Scottsdale, AZ 85251

Topics Covered

Part One: Write Now! Be Seen as a Law Expert in your Practice
by Sheryl Keeme (

7 Powerful Tools to Attract the Clients You Want

When it comes down right down to it, we all want to hear the story that will move us. We love to discover a lawyer’s origin story of how he or she got started or why he or she chose to pursue the law profession because it humanizes the attorney and eliminates intimidation. Having to call an attorney can be really SCARY! Your story in a book can build the relationship before you ever even meet with a prospect.

A book that includes case studies of the clients you have helped connects your prospects to others who look like them and who suffered like them. When you are able to share the results you were able to achieve for these clients, your prospects want to get on board to grab those very same results.

Storytelling is one of the most powerful tools you have—yet many lawyers fail to use it. These 7 tools can help put you on track to get your story written and consumable for prospects in multiple forms.

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  • Be Simple
  • Stay out of the weeds
  • Be a story miner
  • Evangelize your story
  • Use dialogue
  • Use YOUR voice
  • Make your (SHARP) point

Part Two: Using LinkedIn to Grow Your Network and Get Qualified Leads
by John Ayers (

Learn how to maximize your time and effort marketing and establishing a strong law practice that is grown from the web.

During this session, John will discuss leveraging one of the key elements for SEO (Search Engine Optimization) - content.

A look behind the scenes of how SEO works for 2017, will be unveiled, focusing on the role content plays in the overall client acquisition process. These three stages in the client acquisition process will be explained with real life examples:

  1. AWARENESS blogging and social media
  2. ENGAGEMENT web content
  3. CONVERSION marketing automation
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May 17, 2017

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Registration is FREE

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12:00pm - 1:00pm


The Speakers

Wordsmith. Writer. Copy Barista. Author.
I have been writing all of my life. Better said, I have been a communicator from the word GO. Naturally, as someone who was born yakking up a storm, it’s only natural that I would also commit those many words to print. For years, I wrote one way, the journalistic way. Succinct. To the point. Factual. And then I gained a sheer fascination with copy writing. An entirely different animal (Truth be told, not even IN the same animal kingdom).

From lead magnet books to email copy, from sales letters to web landing page copy, I have learned the beauty of the Words THAT Convert. I have seen so many professional service providers struggle to get their message across to all audiences. The internet is a wonderful, robust resource to help others know more about you and your services. But for many, it is just overwhelming to have searches return with hundreds or at times, thousands of others whose services look just like yours. A book is yours and it provides an opportunity for the reader to really connect with you. Your website and videos are a great introduction, the book is like the second and third connection before actually making a decision to meet you and your business in person for a consultation or a visit.

It’s my goal to help as many people get their story into the hands of prospects and interested individuals in a conversational, nonthreatening way—and a book is an instantly credible way to do this. Yet, many people either don’t have the time or the knowledge to make it happen. The best book is the one that ACTUALLY gets written.

My husband, Al, and I are empty nesters and live with our two furry dog children, Vino and Rocky in Gilbert.

After saving up enough money from his paper route at age 12, John bought his first computer. Two years later he was taking community college courses. He was hooked. After graduating from the University of Illinois in Champaign-Urbana in 1992, and interviewing with several companies, he decided that he would rather continue his pursuit with the life of entrepreneurship.

In 1997, he started his first company online. Businesses wanted a website, so he figured out he could do that. Then they wanted customers and sales, so he figured out how to get ranked in the search engines (before the term SEO was around). Fast forward seventeen years, five companies built and exited, employing over 100 people and having offices in 5 countries, he saw a new need.
SEO was becoming extremely complicated, labor intensive and Google was being dominated by a select few businesses. Regenuity was born to create long-term digital assets for law firms, that involved a collaborative effort of designers, writers, marketers, developers and strategists. All focused as a partner to grow leads.

John is married almost 25 years to his college sweetheart, with a 16 year ice-skater son. He resides and has offices in Chandler.

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May 17, 2017 | 12 p.m. - 1:00 p.m.

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Event Location

Berry Riddell LLC
6750 E. Camelback Rd. Suite #100
Scottsdale, AZ 85251